Welcome To A Whole New World
Modern And Transparent Hearing Care Marketing
Stop Chasing Ads... And Start Building Systems.
Ear Level Marketing
We Provide Affordable Marketing Services for Hearing Care Practice Owners and Audiologists
Ear Level Marketing is a full-service marketing company that provides transparency in pricing and reasonable rates. We offer affordable websites for only $129 per month, along with pay per click, social media campaign setup, automated patient mail and voice mail marketing - all at competitive rates!
Founded by a hearing care practice owner, we understand your practice, your patients, and how to communicate with your marketplace.
Our services
Websites: $129-$349 per month ($499 setup fee)
A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.
Monthly Blog Posts- from $85 per month
Uniquely written content for your website every month optimized for Search Engine Optimization- helping to establish you as the hearing expert in your community.
SMS, Email, Voicemail, and Call Tracking Systems- from $197/ month
Our robust CRM is designed to engage your leads and patients like never before- and can save practices a fortune by replacing about a dozen other platforms- and is designed with hearing care communication as the focus. There's really nothing else like it.
Direct Mail Marketing- pricing varies based on database size
Direct mail isn't dead- but the approach taken to it has changed over the last few years. "Spray and Pray" is no longer a great way to generate new patients at a reasonable cost. However, targeting your website visitors immediately after a visit can be very powerful, as is making sure that your current patients hear from you regularly with messaging appropriate to their stage in their patient journey.
Websites: $129-$349 per month ($499 setup fee)
A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.
Monthly Blog Posts- from $85 per month
Uniquely written content for your website every month optimized for Search Engine Optimization- helping to establish you as the hearing expert in your community.
SMS, Email, Voicemail, and Call Tracking Systems- from $197/ month
Our robust CRM is designed to engage your leads and patients like never before- and can save practices a fortune by replacing about a dozen other platforms- and is designed with hearing care communication as the focus. There's really nothing else like it.
Direct Mail Marketing- pricing varies based on database size
Direct mail isn't dead- but the approach taken to it has changed over the last few years. "Spray and Pray" is no longer a great way to generate new patients.
However, targeting your website visitors immediately after a visit can be very powerful, as is making sure that your current patients hear from you regularly with messaging appropriate to their stage in their patient journey.
Why pay more?
We founded Ear Level Marketing because as hearing care practice owners, we were so frustrated by overpriced "Hearing Industry" vendors and local agencies that just didn't understand the hearing care world, that we decided to learn to do it on our own.
Now, we're helping other practice owners take control of their bottom line and their community messaging.
Click the button below to find out how we can help you, too.
Want more information?
Fill in the form below and our team will reach out to you as soon as possible.
Why Every Hearing Care Ad Needs an Offer
Why Every Hearing Care Ad Needs an Offer
If you’re spending money on advertising in hearing care—whether it’s PPC, Facebook ads, or even the homepage of your website—you must have an offer. Otherwise, you’re wasting money.
Dan Kennedy said it best: “The number one sin in advertising is being boring. The number two sin is not giving people a reason to respond now.” That’s the heart of it. Branding has its place. Long-term reputation, recognition, and goodwill matter. But when you’re paying for clicks, impressions, or eyeballs, your ad isn’t a billboard—it’s a direct response machine. If it doesn’t compel action, you’re leaking money.
Branding vs. Direct Response
Branding marketing says: “Here we are. We’re professional. Keep us in mind.” That works over years. But if you’re buying traffic, you don’t have years—you have seconds. A PPC ad that doesn’t carry a reason to act now is just a vanity project. A social media ad without an offer? Scrolling into the void. Even your website visitors—who already took the step of finding you—will leave without taking action if they don’t see a clear next step that benefits them.
What an Offer Really Is
Too many practice owners hear “offer” and think “discount.” That’s lazy thinking. An offer is any structured reason for a prospect to respond now. It can be:
A free hearing screening with same-day results.
A risk-free trial of the latest technology for 14 days.
An educational guide like “5 Questions to Ask Before Buying Hearing Aids.”
A seasonal checkup framed around holidays, family gatherings, or the new year.
A limited appointment window with an audiologist or hearing specialist.
Notice something? None of those required cutting your price. An offer simply answers: “Why should I act today instead of putting this off?”
How to Do This Ethically
In hearing care, trust is everything. The goal isn’t to manipulate—it’s to motivate. Offers give people permission to take the step they’ve been putting off, and when structured right, they actually build authority. A free screening educates. A risk-free trial removes fear. A seasonal campaign ties action to meaningful life events. All of these position your practice as both professional and patient-centered.
Where to Put Your Offer
PPC Ads: Every headline and description should tie directly into the offer. Don’t sell “better hearing.” Sell the step (e.g., “Book Your Free Consultation Today”).
Landing Pages: Strip out distractions. Your offer is the star. Everything else is supporting evidence—testimonials, trust badges, authority markers.
Social Media Ads: These are interruption-based. The offer is what turns a thumb-stop into a lead.
Website Visitors: Every main page should give an option beyond “Contact Us.” A free guide, a consultation, or a demo is better than sending them to voicemail.
The Bottom Line
If you’re going to spend real dollars on advertising, don’t just buy attention. Buy action. Branding will come along for the ride, but the offer is what creates ROI. Without it, you’re invisible. With it, you’re magnetic.
As Kennedy would remind us: “In direct response, it’s not about the applause. It’s about the response.” Make sure every ad you run gives people a reason to respond now—ethically, clearly, and in a way that builds trust.
