Welcome To A Whole New World
Modern And Transparent Hearing Care Marketing
Stop Chasing Ads... And Start Building Systems.
Ear Level Marketing
We Provide Affordable Marketing Services for Hearing Care Practice Owners and Audiologists
Ear Level Marketing is a full-service marketing company that provides transparency in pricing and reasonable rates. We offer affordable websites for only $129 per month, along with pay per click, social media campaign setup, automated patient mail and voice mail marketing - all at competitive rates!
Founded by a hearing care practice owner, we understand your practice, your patients, and how to communicate with your marketplace.
Our services
Websites: $129-$349 per month ($499 setup fee)
A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.
Monthly Blog Posts- from $85 per month
Uniquely written content for your website every month optimized for Search Engine Optimization- helping to establish you as the hearing expert in your community.
SMS, Email, Voicemail, and Call Tracking Systems- from $197/ month
Our robust CRM is designed to engage your leads and patients like never before- and can save practices a fortune by replacing about a dozen other platforms- and is designed with hearing care communication as the focus. There's really nothing else like it.
Direct Mail Marketing- pricing varies based on database size
Direct mail isn't dead- but the approach taken to it has changed over the last few years. "Spray and Pray" is no longer a great way to generate new patients at a reasonable cost. However, targeting your website visitors immediately after a visit can be very powerful, as is making sure that your current patients hear from you regularly with messaging appropriate to their stage in their patient journey.
Websites: $129-$349 per month ($499 setup fee)
A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.
Monthly Blog Posts- from $85 per month
Uniquely written content for your website every month optimized for Search Engine Optimization- helping to establish you as the hearing expert in your community.
SMS, Email, Voicemail, and Call Tracking Systems- from $197/ month
Our robust CRM is designed to engage your leads and patients like never before- and can save practices a fortune by replacing about a dozen other platforms- and is designed with hearing care communication as the focus. There's really nothing else like it.
Direct Mail Marketing- pricing varies based on database size
Direct mail isn't dead- but the approach taken to it has changed over the last few years. "Spray and Pray" is no longer a great way to generate new patients.
However, targeting your website visitors immediately after a visit can be very powerful, as is making sure that your current patients hear from you regularly with messaging appropriate to their stage in their patient journey.
Why pay more?
We founded Ear Level Marketing because as hearing care practice owners, we were so frustrated by overpriced "Hearing Industry" vendors and local agencies that just didn't understand the hearing care world, that we decided to learn to do it on our own.
Now, we're helping other practice owners take control of their bottom line and their community messaging.
Click the button below to find out how we can help you, too.
Want more information?
Fill in the form below and our team will reach out to you as soon as possible.
AI Overviews, Local Search, and PPC: What’s Really Happening in Hearing Care Marketing
AI Overviews, Local Search, and PPC: What’s Really Happening in Hearing Care Marketing
There’s been a lot of noise lately about Google’s AI Overviews and how they’re “killing” local business search. Some marketing companies are waving the AI flag, claiming that you must overhaul your site today or risk disappearing from results entirely.
Let’s cut through the hype and look at what’s actually happening — and what it means for your hearing care practice.
What Are AI Overviews, Really?
AI Overviews are Google’s (and other search engines- but c'mon- we're still most worried about Google) way of answering informational questions right in the search results. They pull from multiple websites to create a quick, conversational answer — usually appearing at the very top of the page.
For example:
“What causes hearing loss?” → AI Overview appears, citing several sources.
“What are the signs of tinnitus?” → AI Overview appears, summarizing common symptoms.
The goal is speed — Google wants searchers to get answers without clicking away.
AI Overviews vs. Local Search: Intent Matters
Here’s the critical distinction: AI Overviews dominate in curiosity mode, but Local Search still rules in buying mode.
Informational Queries (Curiosity Mode)
Examples: “what causes hearing loss,” “how do hearing aids work”
AI Overview usually takes over the top of the page.
Map Pack and ads get pushed down.
Users are researching, not ready to book an appointment.
Local Intent Queries (Buying Mode)
Examples: “hearing clinic near me,” “best hearing aids in Dallas”
Map Pack and PPC ads still dominate the top spots.
AI Overview is rare here.
Users are ready to call, click, or visit.
Why PPC Still Delivers in This World
If you’re worried AI Overviews will block new patients, here’s the good news: your highest-intent patients aren’t coming from AI Overviews in the first place.
PPC ads still appear above everything else for “ready-to-act” searches.
You control exactly where they show, who sees them, and what offer they see.
AI filtering out casual “tire kickers” means you’re spending ad budget on ready-to-book traffic, not curiosity clicks.
The Real Role of Local SEO
Local search — your Google Business Profile (GBP), reviews, and consistent business info — is just as important as ever.
Why?
The Map Pack still commands the most clicks for “near me” and “best in [city]” searches.
Google trusts businesses with accurate, connected, and consistent data across the web.
Reviews, photos, hours, and accurate location details all feed your GBP’s visibility.
Where Schema Fits In (and Why Shortcuts Fail)
Some agencies brag about “AI optimizing” sites, but often that just means slapping on a generic schema block. That’s not real optimization — for AI or Google.
Good schema = a full, connected blueprint of your business (services, location, reviews, offers, etc.), tied together so search engines know it’s all you.
Bad schema = a flat, one-size-fits-all business card that tells Google almost nothing.
The irony? Incomplete or sloppy schema hurts both traditional SEO and AI trust.
How to Win in Both Worlds
The smart play isn’t to panic over AI Overviews — it’s to cover all your bases:
Double down on local SEO: Perfect your GBP, earn reviews, keep NAP consistent.
Run targeted PPC campaigns: Own the top of high-intent searches.
Publish educational content: Give AI Overviews something credible to cite.
Use complete, connected schema: Help both Google and AI understand exactly who you are, what you do, and where you do it.
The Bottom Line for Hearing Care Practices
If you’re a hearing care clinic, your goal isn’t page views — it’s appointments. You’re not a magazine chasing eyeballs. You’re a healthcare provider helping people hear again.
AI Overviews might cut down on curiosity traffic, but that’s not necessarily bad. The patients ready to take action are still finding you through:
PPC ads
Local Map Pack
Direct searches for your clinic name
Focus on being everywhere your ready-to-book patient looks, not everywhere someone with a passing question might wander.
If you're looking for help with your search optimization- whether it's local search, traditional SEO, or AI search.... we're here to help. Set a meeting with us by clicking here, and let's come up with a strategy that makes sense for you.
