Welcome To A Whole New World
Modern And Transparent Hearing Care Marketing
Stop Chasing Ads... And Start Building Systems.
Ear Level Marketing
We Provide Affordable Marketing Services for Hearing Care Practice Owners and Audiologists
Ear Level Marketing is a full-service marketing company that provides transparency in pricing and reasonable rates. We offer affordable websites for only $129 per month, along with pay per click, social media campaign setup, automated patient mail and voice mail marketing - all at competitive rates!
Founded by a hearing care practice owner, we understand your practice, your patients, and how to communicate with your marketplace.
Our services
Websites: $129-$349 per month ($499 setup fee)
A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.
Monthly Blog Posts- from $85 per month
Uniquely written content for your website every month optimized for Search Engine Optimization- helping to establish you as the hearing expert in your community.
SMS, Email, Voicemail, and Call Tracking Systems- from $197/ month
Our robust CRM is designed to engage your leads and patients like never before- and can save practices a fortune by replacing about a dozen other platforms- and is designed with hearing care communication as the focus. There's really nothing else like it.
Direct Mail Marketing- pricing varies based on database size
Direct mail isn't dead- but the approach taken to it has changed over the last few years. "Spray and Pray" is no longer a great way to generate new patients at a reasonable cost. However, targeting your website visitors immediately after a visit can be very powerful, as is making sure that your current patients hear from you regularly with messaging appropriate to their stage in their patient journey.
Websites: $129-$349 per month ($499 setup fee)
A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.
Monthly Blog Posts- from $85 per month
Uniquely written content for your website every month optimized for Search Engine Optimization- helping to establish you as the hearing expert in your community.
SMS, Email, Voicemail, and Call Tracking Systems- from $197/ month
Our robust CRM is designed to engage your leads and patients like never before- and can save practices a fortune by replacing about a dozen other platforms- and is designed with hearing care communication as the focus. There's really nothing else like it.
Direct Mail Marketing- pricing varies based on database size
Direct mail isn't dead- but the approach taken to it has changed over the last few years. "Spray and Pray" is no longer a great way to generate new patients.
However, targeting your website visitors immediately after a visit can be very powerful, as is making sure that your current patients hear from you regularly with messaging appropriate to their stage in their patient journey.
Why pay more?
We founded Ear Level Marketing because as hearing care practice owners, we were so frustrated by overpriced "Hearing Industry" vendors and local agencies that just didn't understand the hearing care world, that we decided to learn to do it on our own.
Now, we're helping other practice owners take control of their bottom line and their community messaging.
Click the button below to find out how we can help you, too.
Want more information?
Fill in the form below and our team will reach out to you as soon as possible.
10 Things You Shouldn’t Miss When Creating Local Ads
Ads play a massive role in building awareness about different categories and products. You can run ads on both local and global levels; however, global ads target a massive cohort of an audience, while local ads are made for a specific reason.
You might be intimidated by the idea of creating a local ad. However, when you take up a structured approach to create an ad, you can create wonders. This guide will help you in navigating through the process.
10 Sure-Fire Tips to Create a Successful Local Ad
Know Your Audience
Before starting the ad creation process, you must know who your ad is planning to target. Therefore, before you create your local ad, you must define your target audience. Your target audience can be based on demography, gender, consumption pattern, etc. You can design the message of the ad based on your audience.
Conduct Research
An ad created without any proper research is bound to fall flat. Therefore, you must conduct proper research before creating your local ad. You must try to understand the region and the kind of content they like to consume. Based on that, you can start building your ad. It would help if you also analyzed the media channels you will use to put your ad out there to reach the maximum number of people.
Decide on a Platform
Today, ads run on different platforms; hence, you need to select a platform based on your target audience's presence and the budget you have in place. You can promote your ad on different platforms with the required budget. You can either go with social media or pick traditional media if you are targeting an audience that is not present on social media.
Choose Between Product or Brand Awareness
Local ads are created for different purposes. You might be a new company and want to establish a presence for your brand, or you might be launching a new product and want the consumers to know about that product. In both cases, the ads would be different. Also, you should decide if your local ad will be standalone or will be a part of an overall marketing campaign.
Take Some Time to Draft the Message
The message that your local ad should give out should be crisp and clear. It would be best to make it memorable as people connect your brand with your ad's message. You can either create a jingle or go with a tagline to create a unique identity for your business or product.
Bring Your Creative Assets Together
Ads are all about creativity and thinking out of the box. You need to bring several resources together when you are creating an ad. When creating local ads, you need to deploy more resources as these ads require more consumer-centric research.
Once you have an idea in place, you need to ascertain the number of resources and creative assets that you want to use in creating the ad. You will also have to create an ad copy before you launch the local ad on different platforms. The ad copy will also depend on the type of ad. For example, if you publish a banner ad, you can go ahead with a small ad company. However, if you plan to publish a video ad, you must have a well-curated ad copy.
Work on Visuals
Visuals are something that can make or break your ad. You must add striking visuals to your local ad to grab attention successfully. If you use dull colors or plain visuals on your local ad, it will fail to create the kind of impact you are expecting from your local ad.
You can use bright and exciting graphics to create advertisements that will grab the attention of your local audience. Depending on the ad type, it’s important to onboard a good designer or a videographer. You must also choose the typography carefully as text can significantly impact the viewers' perception and minds.
Include a CTA
Your ad will fail to serve its purpose without a call to action. If you are creating a local ad for any online platform, you must point out to the users the kind of activity you are expecting from their end. You can either prompt them to click on the video or use the ad to drive them to your website. You would not want your viewer to consume the content and not make any purchase or similar decisions. The CTA you use should be exciting enough for the viewer to perform the desired action.
Track Your Ads
It is essential to track your ads. You need to understand the ad's performance to get an overview of how the ad has done in general. If you are launching a new product in the market, you need to understand how well the market perceived the product and how many people visited your website to understand the product better. If you plan to publish your ads on Facebook or Instagram, they have a data tracking system that will help you understand the performance of your local ads.
Follow-up
Once you run a local ad on any of the platforms, you need to keep track of your ad throughout the duration for which the ad is launched. Most platforms provide real-time data on the performance of the ads, based on which you can make changes to the ad and take any corrective measures that can bring your ad back to track.
Creating a local ad is a comprehensive activity, and it’s important to be prepared before launching one.
If you struggle to create the perfect local ad for your business, you can reach out to Ear Level Marketing. We can help you understand your audience and create a perfect ad for them. Contact us today to get started!
