Stop Chasing Ads... And Start Building Systems.
Ear Level Marketing
Ear Level Marketing is a full-service marketing company that provides transparency in pricing and reasonable rates. We offer affordable websites for only $129 per month, along with pay per click, social media campaign setup, automated patient mail and voice mail marketing - all at competitive rates!
Founded by a hearing care practice owner, we understand your practice, your patients, and how to communicate with your marketplace.
A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.
Monthly Blog Posts- from $85 per month
Uniquely written content for your website every month optimized for Search Engine Optimization- helping to establish you as the hearing expert in your community.
Our robust CRM is designed to engage your leads and patients like never before- and can save practices a fortune by replacing about a dozen other platforms- and is designed with hearing care communication as the focus. There's really nothing else like it.
Direct mail isn't dead- but the approach taken to it has changed over the last few years. "Spray and Pray" is no longer a great way to generate new patients at a reasonable cost. However, targeting your website visitors immediately after a visit can be very powerful, as is making sure that your current patients hear from you regularly with messaging appropriate to their stage in their patient journey.
A great website doesn't have to break the bank. As hearing care specific marketing experts, we have the industry knowledge, as well as a firm grip on your patient's journey before and after they enter your office. Our websites are designed for response and return on investment, and are perfect for serving as the central piece of your digital presence in the world.
Monthly Blog Posts- from $85 per month
Uniquely written content for your website every month optimized for Search Engine Optimization- helping to establish you as the hearing expert in your community.
Our robust CRM is designed to engage your leads and patients like never before- and can save practices a fortune by replacing about a dozen other platforms- and is designed with hearing care communication as the focus. There's really nothing else like it.
Direct mail isn't dead- but the approach taken to it has changed over the last few years. "Spray and Pray" is no longer a great way to generate new patients.
However, targeting your website visitors immediately after a visit can be very powerful, as is making sure that your current patients hear from you regularly with messaging appropriate to their stage in their patient journey.
Now, we're helping other practice owners take control of their bottom line and their community messaging.
Click the button below to find out how we can help you, too.
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Automated Patient Database Reminders
Let's face it. The audiology profession has been about 20 years behind similar industries in marketing tools and strategies. Every office played the same expensive game of sending out mail and paying for large newspaper ads and it worked. We know that game has changed, but there is another game that many hearing healthcare professionals aren’t even playing at all–database marketing.
The audiology profession is FINALLY coming around to the idea of automation and engaging with their database through automated direct mail, text, and email but there are several different ways to connect with your database without annoying them with obvious ads. Here are a few important and helpful database marketing strategies that your patients will appreciate.
Insurance Renewal Reminders
Whether your patients have purchased their hearing aids through private insurance or third party providers, most policies have a renewal date that makes them eligible for new hearing aids. For example, if a patient is eligible for new hearing aids every three years, you should have a system in place that reminds the patient when their three years is up and bring them back into the office.
Automated Patient Upgrade Generation
This simple automated reminder keeps the patient in the latest technology which provides better hearing performance and patient satisfaction. Of course, it also provides your practice with revenue and returning patients that are happy and loyal.
Warranty Renewal Reminders
This is the same idea as the insurance renewal reminder but catered more towards the private pay clients. At the very least, it reminds the patient how long they have had the hearing instruments and may want to take a look at the newer technology out there. It's a great opportunity to allow a demonstration of new devices while their as in for end of warranty service.
Or, if you offer extended warranty plans, you can set this automation to remind your patients when the manufacturer warranty is about to expire and suggest the extension.
Clean and Check
If you really want to keep your database engaged and coming back to the office regularly, set each patient up with automated reminders to come in for their clean and check appointments. This allows you to continue to nurture the patient relationship and ensure their devices are working properly. We recommend setting this automation frequency for 1-3 months depending on how busy the practice is. You can also set reminders for annual hearing evaluations and programming.
Benefits of Automating
If you have ever hit a slow patch and started pulling patient charts from the filing cabinet to see who has not been in the office in a while, this strategy eliminates that tedious and awkward task. Reminding the patients in your database to schedule time with you to keep them hearing at their best shows that you care about their successful outcomes and develops brand loyalty to your practice.
Not sure how to start? There are quite a few general customer relationship management systems that can be formatted to work with your database if you have some experience with integration. Or, you can go with the first and only customer relationship management system designed specifically for the audiology profession–amplifyCRM PRO. Patient database automation is just one of the many features that can move your practice into the modern age of marketing.